Having your website optimized will make a great difference in how much traffic your site receives. If you do not optimize your website, you will miss out on the enormous amount of traffic online search engines can bring to your site. Optimizing your site will allow Google and potential customers to find your business.
Search engines are the primary information source for online queries. And the best place to start optimizing for SEO is on your own website.
What is On-Page SEO?
On-Page SEO is the process of optimizing your website to improve your ranking in search engines. More importantly, On-Page SEO is the process used to have your site’s information appear on the first page of all query search engines. Optimum optimization will cause your website to appear as one of the initial five results on the first page of a query result listing.
You can hire an SEO consultant to optimize your website for you. An expert SEO consultant can be costly but they understand the ins and outs of SEO better than you can. There are over 200 signals that Google looks for when ranking your site. And your website should be re-optimized periodically to keep it fresh and in the forefront of online search engines.
However, there are some simple changes you can make to your site on your own that will help improve your SEO. Below are 7 changes you can make on your site, that will improve your online presence and traffic flow to your website.
1. You can’t improve your SEO if you don’t start
Improve your online presence by optimizing – First thing first, if you do nothing, you can expect nothing. The key to reaping the benefits of optimizing your website is to optimize your website. Doing nothing at all will give you the same results you currently have. Whether you optimize your website yourself or hire an expert SEO consultant, you must do something if you want to see traffic.
2.Page Speed Matters
Make sure your website loads FAST. One thing that will definitely discourage visitors from coming or returning to your website is a slow loading website. I know, because, I myself have hit the dreaded ‘X’, to close a site, or the back button to make another choice from the result list, before the first page loads.
Page speed has also recently become a ranking factor for search engines as of 2010. Google is bringing out its mobile-first index and has confirmed page speed is now a permanent ranking factor. You can use Google’s PageSpeed Insight tool to analyze your site and the tool will give you insightful suggestions on how to improve your page loading speeds. Another thing you can do to ensure faster page loading speeds is to reduce the size of the images on your website using embedded HTML.
Make sure you place your most important keyword website title, meta description and H1 tags. You want to include keywords that search engines will recognize and understand. There is a definite correlation between ranking and strategic keyword placement. Hitting a keyword match of a search engine query indicates that your website information fits the results gathered for the user.
But ensure that all of your keywords are used organically and naturally. You do not want to stuff your website with keywords as Google will see that as inauthentic and will punish your site for it.
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Make your URLs short and descriptive. Your URL tell visitors what to expect when they come to your website. It describes your products and services and becomes the household name to describe your business. You also want your URL to be recognized by search engines. Having a short descriptive URL with your target keyword in it, can ensure you are listed on the first page of a result list. Also, it is found that there is a direct correlation between the number of letters in a URL and it’s ranking.
5.Image Alt Tags
Make sure you use descriptive alt tags for all of your website’s images. This is very important because if your image fails to load, your image description will load. This is also important for visitors who may be using a screen reader. Give your images a description that is as accurate as possible, both in the alt text and in for the image name.
Once you have given all of your website’s images descriptive names and alt tags for your images optimize your image file names. There is a very slight correlation between having your keyword in your alt tags and not using your keyword in your alt tags. Also remember that many users are searching using Google Images.
Make sure your ‘topical relevance’ is relevant to your site content, to ensure your site is tagged by Google in queries. Google uses an algorithm to determine ‘phrase‐based indexing’ and ‘co‐occurrence’. In other words, Google will be better able to identify your website as a query match if your site contains verbiage related to the query. For example, if you have a website selling motorcycle accessories, you better be sure to have the word motorcycle included in your content.
Make sure your website content is simple and readable. Design your website content to attract your target audience. Avoid using big words. Keep in mind that the average American only reads at a 7th or 8th grade reading level. Therefore, long, complicated sentences will distract the average online user and they are sure to hit the back button to find a site less confusing. Google uses the ranks of user’s dwell time and time on page in its ranking computations. The longer a user stays on your site, the higher your user signals will be, the better your ranking will be.
These are just a few simple steps you can take to optimize your website and to make your online presence more recognizable to online search engines. There are billions of websites online that pose direct competition to your site. Because of this, it is of utmost importance for you to optimize your website.
Make sure the design and content of your website is directed toward your target audience. Make sure you include keywords in the appropriate places that will attract the attention of both your desired audience and the online search engines. The purpose of On-Page SEO is to tune the various components of your website so your website will be tagged when users make queries regarding the same type of information. Optimizing your website is an ongoing process, not a one-time fix. Try these tips to see if your online presence and traffic to your website increases.